अकीर्तिं चापि भूतानि कथयिष्यन्ति तेऽव्ययाम्।संभावितस्य चाकीर्तिर्मरणादतिरिच्यते॥
akīrtiṃ cāpi bhūtānikathayiṣyanti te ’vyayāmsambhāvitasya cākīrtirmaraṇād atiricyate
Word by word
The verse says
People will tell the story of your disgrace, and they will keep telling it. For a man who has been honoured, disgrace is worse than dying.
In plain words
Krishna goes after reputation directly.
Not you will feel ashamed. People will talk, and they will not stop.
And the line at the end is unsparing: for someone who has been respected, being disgraced is worse than death.
Where you've felt this · in community
A headmaster of thirty years makes one bad call about a school trip. Ten years on, everyone involved has moved on and it is still the first thing anyone says about him. He outlived the consequences. He did not outlive the sentence.
Going deeper
It is worth being honest that this is a low argument, and that the Gita knows it.
Krishna is appealing to shame. Not truth, not duty in any deep sense, but what people will say. Eight chapters later he will describe the finished person as someone entirely indifferent to praise and blame - tulya-nindā-stutiḥ, the same in slander and praise, at 12.19.
So the very concern being pressed here is one the book later treats as a thing to be outgrown.
That is not a contradiction. It is sequence. Arjuna at verse 34 is not the person of Chapter 12. He is a proud man on the floor of a chariot, and Krishna is using a lever that will actually move him now.
There is also something psychologically precise in the choice. Arjuna claimed in Chapter 1 that he was withdrawing out of compassion. Krishna is testing that claim against a motive Arjuna would not admit to. If the compassion were complete, the prospect of disgrace would not touch it.
The next three verses press on exactly that bruise.